Procedural AI systems Beyond the surface aesthetics, we set out to design visual elements that serve as metaphors for the various aspects of AGI—whether it be the interconnected neural networks, the control mechanisms of the agents, or the overarching safety net.
Role
Client Creative Director
Credits
Someform
MultiAdaptor
The result of this design development process is DeepMind’s own unique 3D design system that utilises three key components to create an image branding that not only is recognizable and versatile in its appearance, but also illustrates the hugely complex concepts of artificial general intelligence.
Concept
It’s an abstract interpretation of the relations between AI models and agents, thereby representing DeepMind’s vision and visually articulating the very essence of artificial general intelligence. The outcome is a design language that not only resonates with the contemporary ethos but also serves as a visual testament to the boundless potential of AGI.
A custom application, developed for Google DeepMind, leveraging the 3D design system, thereby empowering users to effortlessly craft new images within a consistent visual language.
Tooling
The application strikes a balance between user-directed interaction and semi-procedural algorithms, streamlining the often tedious tasks required to achieve a specific visual language. This unique blend ensures the software is not only incredibly user-friendly but also clarifies its functionality as users navigate, all while providing a robust system capable of generating distinctive compositions and layouts.